Direct Marketing And You
Have you ever wondered how the Internet has made communication easier for businesses and consumers? Well, wonder no more. It is true that the Internet has changed the way we currently do business and...
View ArticleThe Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a...
View ArticleBusiness Direct Marketing – Top 10 Must Do’s For a Successful Program
Let’s face it. Companies spend a big portion of their budgets on print and online advertising. And, we all know that we still get a bunch of “junk” mail. Why? Because it works. While inventing new...
View ArticleDirect Marketing and Canvassing Strategies – Treating It Like An Elite Force...
Well, I am fortunate to have the privilege to talk to small business owners in my area each and every day. I say that because I believe this group of small time entrepreneurs represent everything...
View ArticleThe Easiest Small Business Direct Marketing Tip You’ll Ever Get
This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get. And when I say easy… I really mean EASY. It’s a no-brainer. Once I tell you what it is...
View ArticleHow Keeping Up With Industry News Can Help Any Business – Even Direct Marketers
Last night after a good meal and some pleasant family time I found myself with a spare and very rare hour to myself. As I debated between taking a nice aromatic bath or reading my backlog of industry...
View ArticleHome Business – Secrets To Deadly Direct Marketing Online
Have you ever heard of the term called ‘Direct Marketing’? If you haven’t, let me explain it…Basically, most advertising is based on branding and the aim is to implant the brand or the product in the...
View ArticleDirect Marketing Essentials – Developing the Offer
In direct marketing terms the OFFER may include free information, incentives, or rewards for loyalty and continuing to purchase from you. Basically it can be anything that helps drives your target...
View ArticleDirect Marketing Tricksters Meet Their Match – Bring on the Ethical Sales For...
Attention direct marketers: Since you are in the business of having a virtual conversation with one person at a time, you need to learn the techniques of ethical sales. There are many gimmicks and...
View ArticleDirect Marketing Or Brand Advertising? What’s Right For The Small Business?
Small businesses often face a dilemma. How do they promote their products and services? Do they need to invest in building their brand through expensive multi-media campaigns? Or do they go straight...
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